They Crushed It. Now I’m Rolex Shopping.
At the start of the month, we dangled a carrot in front of the sales team:
“If we double our best month in cash collected, we’ll buy everyone a Rolex.”
The goal?
Massive.
Unrealistic? Maybe.
Motivating? You bet your ass.
And guess what?
We hit it.
Now I’m shopping for Rolexes and explaining to my accountant why we’re buying steel timepieces instead of reinvesting in ad spend.
But this worked for a few key reasons—and if you lead a sales team or run an offer, you might want to steal this exact play.
1. 🥕 We Dangled the Right Carrot
Most of our team are young, hungry dudes aged 20–35.
None of them had a Rolex.
But every single one of them wanted one. Bad.
This wasn’t just a watch. It was a symbol of status, achievement, and excellence. Something they could earn, wear, and maybe even pass down one day.
We didn’t just set a goal — we created an emotional reward worth fighting for.
2. ⚡ We Activated Synergy
When everyone is aligned toward one clear, shared target — wild things happen.
It's like syncing up batteries. The charge multiplies.
We had one goal. One deadline. One dream: get the Rolie.
That kind of energy is rare. And real.
When your team wants the same thing, at the same time, for the same reason — momentum becomes nuclear.
3. 🐗 Our Team Are Absolute Animals
I’m talking cold calls. Text blasts. Objection-handling warfare.
These guys got gritty. Got creative.
They didn’t complain. They closed.
But here’s the thing most people miss:
The Real Breakthrough Was Mindset
Before this month, I had a limiting belief:
“VSL funnels don’t work for this offer right now.”
We were running follower ads. Boost a post. Gain followers. Setters hit DMs. Closers close.
It worked great…until we hit a $50–60k/month plateau.
After that? Flatlined. Couldn't scale it.
We tried DM ads. That worked even better — 70% close rate. Warm leads. Fast sales. But Meta kept nuking our IG accounts like it was a game of Whac-a-Mole.
Then we had a call with a sales coach who gave it to us straight:
“You don’t have a marketing problem.
You have a sales problem.”
He was right. We were making excuses. Blaming traffic. Blaming targeting.
But the real issue?
Our closers weren’t trained to convert cold prospects.
That was our shift.
We Stopped Relying on “Perfect” Marketing
We told the team:
“Your job is to get so good that anyone who hops on a call — cold, warm, skeptical — can be closed.”
We flipped our identity from “we’re a marketing-first business” to:
“We’re killers on the phones, and marketing is just the fuel.”
That mental switch changed everything.
We Set the Goal. Made It Real. And Went Nuclear.
We told them: Hit the number. Get the watch.
It became real. Tangible. Emotional.
Everyone locked in.
No excuses. No confusion.
Just focus, drive, and momentum.
And we did it.
Now I’m picking out Rolexes and imagining the day these watches get handed down — with the story of how granddad once made a decision, went full savage, and hit a wild goal with his squad.
The Lesson?
Train your closers like their life depends on it.
Kill limiting beliefs.
And when in doubt, dangle a damn Rolex.
Because vision moves people.
But a Rolex?
That’ll get the boys dialed in.
—
Robert Lyon
CEO & Founder The Lion's Den
Go. Fight. Win.