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Two Simple Steps to Get Rich in the Modern Age
Step 1: Get good at a thing
Step 2: Get good at making videos about that thing
That's it. If you can do these two things, you're in the game.
Let me break it down.
🎮 Real Example:
Today, you could literally get good at playing video games… and then get good at making videos about playing video games… and make more money than most doctors and lawyers.
Case in point:
As of May 2025, Kai Cenat is the highest-paid video game streamer in the world.
He pulled in an estimated $8.5 million in 2024 and broke records with 728,535 subscribers during his “Mafiathon 2” event on Twitch.
That’s not a side hustle. That’s a digital empire.
This is the new world. Let’s talk about how you can tap in.
🔥It starts with the skill.
Part 1: Get Good at the Thing
The “thing” should be your thing. Unapologetically.
It should feel like play to you—even if it looks like work to everyone else.
As Naval Ravikant says:
“What feels like play to you, but looks like work to others?”
That’s your power alley.
But if you want to make real money from it, your “thing” needs 3 traits:
It’s impressive – it turns heads or makes people go, “Wait, what!?”
It has a tribe – there's a natural audience who loves this thing.
It has an edge – something unique about you or how you do it.
Example:
Knitting isn’t impressive.
But giant, hyperrealistic sculptures knit from yarn? Now that’s stopping power.
Your niche doesn’t need to be crazy — but your angle must be.
Whether it's lifting weights, collecting Pokémon, building Lego cities, or cooking with medieval tools… it needs to speak to your tribe.
And your edge is what separates you from the noise. Maybe you’re a woman crushing it in a male-dominated niche. Maybe your style is ridiculous, or you're just insanely good. Whatever it is—lean into it.
🔥 Want to Start a Side Hustle That Actually Pays You?
Forget surveys, crypto scams, and dropshipping disasters.
Real Money Side Hustles is the no-fluff, real-world course that shows you:
✅ What’s working RIGHT NOW
✅ How to start with low/no budget
✅ How to turn skills you already have into cash
✅ How to scale once the money starts rolling in
This isn’t theory. It’s the exact playbook I used to build multiple income streams from scratch.
You’ll walk away with:
10+ proven hustle blueprints
Step-by-step launch guides
Tools, scripts, and growth hacks
Bonus: My “$1k in 7 Days” challenge
No fluff. No BS. Just real results.
👉 Click here to join the course
Let’s turn hustle into income.
Part 2: Get Good at Making Videos About the Thing
If you’re scared of the camera… you’re wasting your advantage.
But hey, not everyone has to be on camera.
You can write.
You can podcast.
You can host meetups.
But… if you can be on camera — that’s the cheat code.
Why?
Because video is eating the internet.
As of 2025:
82% of all internet traffic is video.
75% of that is consumed on mobile.
Short-form platforms like TikTok and Reels are dominating.
Daily video consumption grew 19% just last year.
Translation: People are living on their phones, and if you’re not on screen, you're invisible.
The good news?
You don’t need a crew. You need:
A smartphone
Basic editing skills
A story worth telling
Here’s the simple system:
Hit record while doing your thing
Add a little personality and story
Edit simply (don’t overthink it)
Publish consistently
Tools I use:
iPhone to shoot
LumaFusion on iPad to edit
Captions to add subtitles
Storyblocks for music/B-roll
No excuses. Just start making. Learn as you go.
💰 Bonus Move: Monetize Like a Pro
Want to go from hobbyist to money machine?
Do this:
Build a simple one-page website – Collect emails.
Start a list – Let your people know when new videos drop.
Keyword research – Use YouTube’s search bar to find what your tribe is looking for, then make videos targeting those exact keywords.
Collaborate – Team up with others in your niche. Zoom calls, joint videos, nerd sessions—whatever builds value and expands reach.
You’re not just making content.
You’re building a media brand.
Time to press “Record”
Main Takeaways:
Get good at something you love.
Get good at making videos about it.
Make it impressive, find your edge, and serve your tribe.
Use simple tools. Be consistent.
Build a list. Rank on search. Collaborate to scale.
That’s how you win in this new economy.
You don’t need permission.
You don’t need investors.
You don’t need to wait.
You just need to hit record.
Final Words:
This is the age of leverage.
You’ve got the tools in your pocket.
Now go build the machine.
See you at the top.
Robert Lyon
CEO & Founder, The Lion's Den
Go. Fight. Win. 🪁
🔥 Want to Start a Side Hustle That Actually Pays You?
Forget surveys, crypto scams, and dropshipping disasters.
Real Money Side Hustles is the no-fluff, real-world course that shows you:
✅ What’s working RIGHT NOW
✅ How to start with low/no budget
✅ How to turn skills you already have into cash
✅ How to scale once the money starts rolling in
This isn’t theory. It’s the exact playbook I used to build multiple income streams from scratch.
You’ll walk away with:
10+ proven hustle blueprints
Step-by-step launch guides
Tools, scripts, and growth hacks
Bonus: My “$1k in 7 Days” challenge
No fluff. No BS. Just real results.
👉 Click here to join the course
Let’s turn hustle into income.