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From The Desk Of Robert Lyon
If I lost it all and had to start over with nothing but Wi-Fi and a $100 webcam...
Hereās exactly what Iād do to make my first $10Kāand scale it to $100K+ fast.
Itās simple. Scalable. And weirdly ignored by most people chasing āeasierā wins.
I call it the Affiliate Software Review Business.
If I had to choose just one side hustle to bet the house onāitād be this:
Build a software review business.
Hereās why:
Website (easy landing page builder like Carrd or Framer)
Email Newsletter (ConvertKit, Beehiiv, or Substack)
Basic Video Setup (screen recording + mic)
Thatās it. No product to create. No clients to chase. No customer service nightmares.
Just you, a camera, and a hot mic.
Find good software tools (with solid affiliate programs).
Make YouTube reviews + tutorials showing how to use them.
Add your affiliate link in the description.
Drive traffic to your newsletter before the affiliate checkout.
Repurpose content into shorts, podcasts, blogs, and emails.
Make 1 video/day, target niche keywords, and let YouTube work its SEO magic.
Boomāfree traffic, recurring revenue, and a growing audience.
People search for software reviews and tutorials. You donāt chase. They come to you.
Most good tools pay recurring commissions.
Your content snowballs over time.
Itās scalable: One video = years of passive traffic.
Itās sellable: Build a brand, not a personal brand.
Tim has a software review business⦠be like Tim$
Subscribe to The Lyon Show ā where I break down the real playbooks for cash-flow businesses, side hustles that scale, and mindset shifts that turn dreamers into doers.
Letās say you lean all the way in:
You repurpose your YouTube videos into short clips, podcasts, and blog posts.
You niche down: āHey, I help busy founders find the perfect tech stackāno headaches, no fluff.ā
You offer bonuses: āUse my link and Iāll send you a free guide or even help you set it up.ā
Suddenly, youāre not just an affiliate...
Youāre a trusted curator. A shortcut. A bridge to simplicity.
You do this well enough, long enoughāand boom:
Youāve built a brand.
Not a personal brand. A real one.
One you can eventually sell.
You hire a video editor in the Philippines. A part-time writer. Maybe a full-time operator.
Now youāre just steering the ship.
And let me be clearāIām not pitching a course.
I donāt run this business because, frankly, I donāt need to.
But if I had to start over... this is exactly what Iād do.
Because it scales. It stacks. And it doesnāt suck your soul dry.
This business? You sell the pickaxes.
Software keeps coming. New tools launch daily.
You donāt need to chase the next trendājust stay in the flow of whatās already working.
The biggest player in this space? AppSumo.
They pulled in $80M in 2023 doing exactly this at scale.
So yeah. Thereās real money in it.
If youāve got the guts to hit record, and the patience to show up for 30 days...
Youāve got the makings of a sixāor sevenāfigure machine.
THE TAKEAWAYS
No clients. No refunds. No customer service.
Pure leverage: 1 video = cash for years.
Recurring revenue = monthly freedom.
Audience = asset.
The only limit? How consistent you are.
Hit my YouTube and subscribe for more breakdowns:
https://www.youtube.com/@TheLyonShow
See you tomorrow.
Robert Lyon
CEO & Founder, The Lionās Den
Go. Fight. Win. šŖ
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