Go Where the Money Is! 💸

"I'm down to my 1000th idea… and I’m DONE, bro."

That’s a real message from a subscriber.

Here’s my honest response:

Welcome to entrepreneurship, my friend.

(And shoutout to ADHD while we’re at it.)

Look—ideas are cheap.

And honestly, I love starting new businesses... until I hate myself for not sticking to just one.

(If you know, you know.)

Here’s my deal:

I only stay loyal to a business if one of two things happens:

I genuinely enjoy doing it so much I’d almost do it for free, or

I’m making so much money it punches me in the face and says, "Pay attention, fool."

Otherwise?

I’m off chasing the next crazy idea faster than a squirrel on Red Bull.

Now, when I look back at the businesses that actually worked—like, serious money coming in, life-changing money—they all had two things in common:

The market wanted it BAD.

The fulfillment was SIMPLE.

That’s it.

When you’re in the right market, even your worst marketing still hits.

Customers are practically throwing their wallets at you.

Money flows like bottomless mimosas at brunch.

Because you’re not forcing it—the money was already looking for somewhere to land.

"Have people already tried to pour money on this problem?"

If the answer is yes, congratulations—you’ve found a wave worth surfing.

Now obviously, this doesn’t mean you don’t need skills.

You still have to work your ass off.

Even Kanye locked himself in a room making 5 beats a day for three summers. 🎵

The dream is free.

The hustle is sold separately.

Baby Boomers Have All the Money - They’re aging, wealthy, and willing to spend on health, travel, legacy, and convenience.

Side Hustle Nation - Everyone wants extra cash—courses, gigs, freelancing, flipping… if it pays, it plays.

Security & Survivalism - The rich get richer, and the rest want protection—guns, safes, home security, bunkers, bug-out bags.

Crypto Ain’t Dead - People want a new form of money they feel in control of—even if it’s volatile, it’s still attractive.

AI is Eating the World - Don’t resist it—leverage it. Content, automation, productivity, code, cloning voices… It’s all opportunity.

Jobs & Income Mobility- People always need more money or better jobs. CSMs, remote work, trades, tech… people will pay to get hired.

The Sun is F*cking Hot ☀️- Global warming is real—AC, solar, ice machines, heat-proof housing, and eco-cooling = major trends.

Nobody Can Afford a House - So they’re buying: RVs, tiny homes, converted vans, storage units, container homes.

Gaming Keeps Growing- When times get tough, escapism wins. Games, streaming, virtual worlds—people will still swipe their cards.

Everyone’s Glued to Their Phones - Attention is the asset. TikTok, reels, shorts, notifications—apps that feed the scroll win big.

Babies Still Be Poppin’- Diapers, formula, strollers, courses, memberships—baby stuff sells in every economy.

Weddings Are Still a Flex -No matter how broke people are, they ball out on “their day.” Opportunity in planning, venues, outfits, etc.

College is Expensive as Hell - Financial aid help, tutoring, prep courses, online degree alternatives—it’s a massive market.

Funerals Are Recession-Proof - People die. It’s expensive. End-of-life planning, cremation, alternative burial, estate tools = money.

Mental health & burnout recovery

Loneliness & community-building

Masculine identity crisis spaces

Women’s empowerment markets

Pet products (pets = new kids)

Subscription models (everything)

Biohacking & anti-aging tech

Remote work gear and services

Financial literacy & credit repair

Personal branding services

Legal, divorce, and compliance help

Home repairs, healthcare, and dental

Car problems (always a flex point)

Food delivery (laziness never dies)

Addiction recovery services

Tax prep and bookkeeping

Markets are crowded.

Attention is tight.

Skepticism is high.

If you want to win, you need an unfair advantage.

Here’s how:

Faster: Get results quicker.

Cheaper: Lower price or higher perceived value.

Easier: Make it stupid simple.

Better: Higher quality, better experience.

Customized: Tailored to each buyer.

More Trust: Build authority, show your face, stack receipts.

More Entertainment: Be funnier, faster, or more emotional.

More Humanity: Real convos, fast replies, personalized touch.

First Mover Advantage: Jump on new trends early.

Scarcity & Exclusivity: Make access limited and desirable.

Better Storytelling: Sell the story, not just the product.

Community & Movement: Create a tribe, not just customers.

Unique Mechanism: “Why your way is better” (think Keto, 75 Hard).

Speed to Execution: Outlaunch and outrun everyone else.

Master Marketing: If you can market, you print money.

Creative Financing: Make expensive feel affordable.

AI and Automation: Automate the boring and scale faster.

Global Shipping: Source smarter, ship faster, cut out middlemen.

The takeaway:

Go where the money’s already moving...

…and bring a better boat.

Robert Lyon

CEO & Founder The Lion's Den

Go. Fight. Win.

PS: Want more battle-tested insights? 👉 Check out my YouTube