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🧠 What I’m Reading / Learning
Been back inside Tools of Titans by Tim Ferriss. This book hits different every time I pick it up. It’s like a Swiss Army knife for founders—fasting, podcasting, weird teas, and world-class routines. Rereading it sparked the idea for this Five Bullet Friday reboot. Also winding down with The Immortal Hulk on Kindle (yes, I’m a nerd). It’s dark, twisted, and wild—Bruce Banner goes full existential. If you’re new to Hulk, start with Planet Hulk. Comic book gold.
I’m a nerd
🎧 What I’m Listening To
Linkin Park’s new album has been powering my workouts—running, lifting, throwing weights like a lunatic. “Emptiness Machine” hits hard. Yes, new singer. Yes, it still slaps.
Also just finished The 38 Letters from J.D. Rockefeller to His Son on audiobook—mandatory founder fuel. It's like sitting in a cigar lounge with one of history’s richest men, getting a masterclass in generational thinking and wealth-building. Listen to it. Twice.
I found it on audible and I recommend you check it out.
🛠 Tool I’m Loving
Two tools that are crushing the content game for me right now:
1. Opus Clips – AI that slices my long-form YouTube videos into short, viral clips.
2. Raddar.io – Distributes my content across 21+ social platforms automatically.
Together = massive leverage. No excuses for not posting when the robots are doing the heavy lifting.
🧪 Something I’m Testing
Last weekend I raw-dogged life. No food. No caffeine. No sugar. Just water for 72 hours. Day 1: hell. Day 2 and 3: strangely peaceful. Mental clarity was 🔥. Then I broke the fast with Oreos and pizza (0/10 recommend). But the fast itself? Total reset. Try a 72-hour fast when you need to shake off the fog and get back to your core self.
🖼 Quote I’m Pondering
“We don’t just measure life in years—we should also measure it in experiences, activities, and remaining ‘units’ of time.”
"When you realize how little time is left with the people and activities you love, you start treating that time like the precious resource it truly is."
This one hit me hard. If you only see your parents once or twice a year… how many visits are actually left?
That 15% remaining? That’s all you get.
So take the damn trip. Call your mom. Start the business. Life isn’t waiting—and neither should you.
🦁 Summary Shot
Revisit books that made you think.
Fuel your workouts and your wealth-building mindset.
Let AI handle the content grind.
Fast hard. Then feast smart.
Live like you're down to your last reps.
🎥 Want more behind-the-scenes founder momentum?
Subscribe to my YouTube – I’m going all in this month: Click here
—
Robert Lyon
CEO & Founder, The Lion’s Den
- Go. Fight. Win. 🪁